500+ productions · 23+ years · Newport Beach
Product Videography That Sells Before the Box Opens
Audeze Penrose — launch film.
Hilo Motion Pictures directs product videography in Newport Beach, Orange County: product video production for brands and sellers, from hero films and demos to 360 views and social cuts, all from one shoot.
Trusted by
Product Video Work
Zafra — Hydrating Face Moisturizer
Zafra · Hydrating Face Moisturizer
Product film · shot at Ziba Studios, Irvine.
HEXIFLEX — Product Film
HEXIFLEX · apparel in use
Product film · Hilo Motion Pictures
What Is Product Video Production?
Product video production is the craft of filming a product so it sells itself on screen: controlled light, macro detail and motion that proves it works. Hilo Motion Pictures directs product videography from Newport Beach, Orange County, then delivers hero films, demos, 360 views and social cuts from one shoot.
What We Shoot: Demo Product Video and More
High-speed robotic camera arms and 3-axis cinema sliders give every move the same speed and path, take after take.
Hero Product Films
The flagship piece. Slow reveals, macro passes, light that shows every edge and finish. Built for your homepage and launch.
Demo Product Videos
A demo product video shows the thing working: the click, the fit, the pour, the result. Clear, fast, impossible to misread.
Product Video Demonstrations
The product working, step by step, in real hands.
360 Product Video
A full turn of the product, shot on its own or built into the finished film.
3D Product Animation
Cutaways, exploded views and what a camera can't reach, made by Hilo's animation team.
E-Commerce Product Video
E commerce product video for your store, product pages and ads. Every cut sized for where it plays.
Lifestyle and Talent
Your product in real hands, real rooms, real light. Casting, hair and makeup handled by our crew.
Social Cuts and Stills
6, 15 and 30 second edits, vertical and square, plus stills from the same day. More content, one shoot.
Product Videography With a Director's Eye
Most product videography is a camera pointed at a box. Ours starts with a shot list written like a commercial. Which angle proves the build quality? Which move shows the feature in three seconds? Which frame stops a thumb mid-scroll? We answer those before the lights go up, so the shoot day is fast and the footage cuts together like a movie trailer.
One shoot day feeds every channel: a hero film for your site, tight cuts for paid social, tall 9:16 versions, product demonstration clips and stills pulled from the footage. If the video is headed for a marketplace listing, our team also handles Amazon product video.
Zafra is a direct-to-consumer skincare brand. We shot its product films in one day at Ziba Studios in Irvine.
Zafra — Detox Nightwear Cream, vertical product film.
Product Video Production Company, Director-Led
Every shoot is directed by Timothy Kline | CEO & Primary Director. As a product video producer, Hilo plans, shoots, cuts and grades every frame as one team, so our product video service covers launch films, corporate product video and e-commerce cuts from a single shoot. More on our Orange County video production.
- Emmy-trained crew and PGA members on staff
- Cinema-grade cameras with cinema lenses
- Shot in Orange County for Audeze, NeoCell, Flexfit and Zafra
- Directing productions from Newport Beach since 2003
Client testimonial.
How a Product Videographer Works: Five Steps
We learn the product, the buyer and where the video plays. You get one clear plan.
We write the shots like a commercial, frame by frame, before anything is booked.
Studio or location. Cinema-grade cameras with cinema lenses, controlled light, a director calling every frame.
Edit, sound and color grading, graded to a Hollywood Technicolor standard. Two review rounds included.
Final files in 3–4 weeks, in every format your channels need, named and ready to upload.
Get My Quote Give us the number and we'll build the scope to it.
More Product Work
AMP360 by PDP — product and brand film.
Lock & Lock — premium kitchen and home goods.
Flexfit × Kryptek — camo cap product video.
PDP Gaming — AG 6 gaming headset, product video.
“The quality of Hilo Motion Pictures' video work speaks for itself, but it's Tim's approach to business and the creative process that has kept him at the top of my speed dial for any large scale video production work. Tim approaches each project with an open mind, a collaborative spirit, and infectious positivity. He places client satisfaction at the very top of his priority list, and is both willing and able to adapt to rapidly changing circumstances and demands - a critical trait for anyone working with small or medium sized companies. He's also highly sensitive to the budgetary and operational needs of his clients and is able to scale his productions accordingly. Really can't recommend him highly enough, and will absolutely hire him again.”
— Audeze LLC.
Product Videography FAQ
How much does a product video cost?
Product video cost depends on scope: number of products, shoot days, talent, studio and deliverables. Give us the number and we'll build the scope to it. Tell us the product and where it plays, and you get a written quote and a shot list before anything is booked.
How long should a product video be?
Hero films run 60 to 90 seconds. Demo and e-commerce videos run 30 to 60. Social cuts run 6 to 30. We deliver all of them from one shoot.
Do you shoot 360 product video?
Yes. We shoot 360 product video on its own or build it into the finished video.
What's the difference between product videography and a demo product video?
Product videography covers every film made around a product. A demo product video is one type: it shows the product working, step by step. Most brands need both from the same shoot.
Do you shoot in a studio or on location?
Both. Studio when we need total control of light and reflections, location when the product lives in the real world. We book the right stage in Orange County, including Ziba Studios in Irvine, or come to you.
How fast will I get my videos?
3–4 weeks from kickoff to final delivery. Two review rounds are included, and final files deliver in every format you need.
Case Studies
Product Films in the Wild
Audeze · 2020
Audeze Penrose · Launch Film
Read the full case study
Audeze — Penrose Wireless Headset Launch Film, 2020
A premium audio brand was launching its first wireless planar gaming headset for next-generation consoles. We built a three-minute launch film that sells the engineering: drivers, microphone, materials, every surface shot macro on cinema-grade cameras with cinema lenses. Then cut-downs for ads, Amazon and social. Pre-orders opened on Audeze's own site.
PDP · 2017
PDP · AG 6 Headset Product Films
Read the full case study
PDP — AG 6 Gaming Headset Product Films, 2017
A gaming accessories maker needed its AG 6 headset to look as bold as the games it's built for. We shot two product films from one production, the standard model and the Green Edition: hard light, slow reveals, macro on every surface. Cinema-grade cameras with cinema lenses, motion-picture color grade. Two colorways, one shoot, two finished films for retail, web and social.
Your Product. Shot Like a Movie.
Send the product or a link. You'll get a written quote and a shot list, or book a 15-minute call with the director. Give us the number and we'll build the scope to it.
director@hilomotionpictures.com · (949) 449-4472
Mon–Sun, 8:00 AM–8:00 PM
Product video production near me: based in Newport Beach, serving Orange County and Southern California: Newport Beach, Irvine, Santa Ana, Huntington Beach, Laguna Beach.
Hilo Motion Pictures · 220 Newport Center Dr #11-248, Newport Beach, CA 92660 · (949) 449-4472
Rated 4.8 on Google · Read our reviews →
